If you have just started your own business or if you’re a new coach or consultant— you might find it hard to get noticed in your industry.
The good news is there are ways you can build your business’s credibility despite having little experience.
Your potential clients don’t care about the number of your achievements or how great your accomplishments are— they only care about whether or not you can help them.
So, with the right mindset and strategies, you can get your new business noticed.
Here are some of the things you can do:
𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗼𝗿 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗲𝗻𝘁𝗼𝗿/𝘁𝗲𝗮𝗺
Build a network of trusted colleagues who can give you feedback and advice as your business progresses.
Also, invest in outsourced teams or mentors.
Do you know that aside from being one of the most successful entrepreneurs, Steve Jobs, Jeff Bezos, and Larry Page have another thing in common?
They were all guided by mentors.
So even if you just started your business, you can grow fast and gain credibility if you have a team or mentor who can share their expertise with you.
We have startup clients who already have a steady stream of leads and many clients, while there are professionals who are already experts in what they do but are still struggling to generate leads.
Depending on whom you are working with and the help that you’re getting, your credibility can be strong even when you have little experience.
𝟮. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗽𝘂𝗯𝗹𝗶𝘀𝗵 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗼𝗻𝘁𝗲𝗻𝘁
Develop your knowledge in your industry, so you can publish thought leadership content.
The goal here is for you to become a go-to resource for your clients and audience.
Find out what your audience wants to know, and answer the questions that no one else is answering.
Turn your research into high-quality content so you can offer something unique and valuable.
𝟯. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗼𝗿𝗶𝗲𝘀
If you don’t have testimonials from a lot of clients yet—share your own stories!
Share how you achieved some of your biggest accomplishments and how you made successful transformations.
Show them that your ideas worked and that they helped you meet your goals, thereby telling them that they can work for them too.
Not only will this build credibility. It will also help you build brand authenticity and inspire your audience.
𝟰. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆
Don’t stress too much about starting small. As long as you have happy clients— you can make your business get renowned faster.
Now, if you want to have happy clients, focus on client longevity and satisfaction. Stay consistent with your efforts, and make them feel special by genuinely helping them achieve their goals through your service.
In order to prioritize customer loyalty, you will need enough time to do that.
This is why it’s important to consider hiring virtual assistants. They can help you focus ON your business without worrying about repetitive, tedious, and admin tasks.
Further, you can grow your business faster if you focus on what you do best and outsource the rest. If you have tasks that can be accomplished by people who are more skilled for the job that has nothing to do with your expertise— working with them can be one of the best assets of your business.
𝟱. 𝗢𝗳𝗳𝗲𝗿 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀
Although there are strategies, there is no shortcut when it comes to building and maintaining your business’s credibility— you have to offer high-quality services.
No business can build credibility with ineffective services and bad reviews!
Simply put, delegate and automate some tasks if it means it will allow you to offer the best services in your industry.
If you bring skilled and high-integrity people to your team— starting small or being new in the business won’t be a problem.