Do you know that LinkedIn recommends sharing 20 posts per month, which averages to about once per business day?
That makes sense, because most of the users on LinkedIn are usually active on this platform during the standard workweek.
But why is it recommended that you regularly create and publish content in the first place?
Well, if you don’t maintain an active presence on social media, your clients are likely to choose another business when searching for services like yours.
In this article, I’m going to share the five best practices on creating a LinkedIn post for your business.
𝟭. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗵𝗼𝗼𝗸
Start with a sentence that’s interesting, surprising, or promising.
You may write a compelling statement, anecdotes, or statistics.
Further, you may offer a value that your audience needs.
𝟮. 𝗨𝘀𝗲 𝘄𝗵𝗶𝘁𝗲 𝘀𝗽𝗮𝗰𝗲
Users read and digest content faster when you format your text using white space.
Moreover, the audience’s attention lasts longer when your post is presented in a way that’s convenient to the eyes as well as appealing to engage with,
And using white space helps achieve these goals.
𝟯. 𝗨𝘀𝗲 𝗲𝗺𝗼𝗷𝗶𝘀
Show some personality!
Be authentic with your content.
Emojis make your discussion or the conversation expressive.
But apart from helping you appear expressive, emojis also help your content stand out.
But don’t overdo them!
For instance, try using them to replace bullet points.
𝟰. 𝗨𝘀𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀
Hashtags help you reach the maximum audience!
They also improve your SEO, amplify your brand, get your content found, and more.
Ideally, you should include around three hashtags in your post with the use of keywords that are most relevant to your business.
𝟱. 𝗕𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹
Why do you want to post on LinkedIn?
Do you aim to build trust, educate, or build brand awareness?
Stick to that purpose as you write the body of your content.
Make it clear and specific.
𝑶𝒃𝒔𝒆𝒓𝒗𝒆 𝒕𝒉𝒆𝒔𝒆 𝒃𝒆𝒔𝒕 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆𝒔 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒏𝒆𝒙𝒕 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒑𝒐𝒔𝒕;
𝑻𝒉𝒆𝒚 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒃𝒖𝒊𝒍𝒅 𝒕𝒓𝒖𝒔𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒐𝒓𝒊𝒕𝒚, 𝒎𝒂𝒊𝒏𝒕𝒂𝒊𝒏 𝒂𝒏𝒅 𝒆𝒙𝒑𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒏𝒆𝒕𝒘𝒐𝒓𝒌, 𝒂𝒏𝒅 𝒄𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒆 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚.