Five best practices for creating a Linkedin post for your business

Do you know that LinkedIn recommends sharing 20 posts per month, which averages to about once per business day?

That makes sense, because most of the users on LinkedIn are usually active on this platform during the standard workweek.

But why is it recommended that you regularly create and publish content in the first place?

Well, if you donโ€™t maintain an active presence on social media, your clients are likely to choose another business when searching for services like yours.

In this article, I’m going to share the five best practices on creating a LinkedIn post for your business.

๐Ÿญ. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ต๐—ผ๐—ผ๐—ธ

Start with a sentence that’s interesting, surprising, or promising.

You may write a compelling statement, anecdotes, or statistics.

Further, you may offer a value that your audience needs.

๐Ÿฎ. ๐—จ๐˜€๐—ฒ ๐˜„๐—ต๐—ถ๐˜๐—ฒ ๐˜€๐—ฝ๐—ฎ๐—ฐ๐—ฒ

Users read and digest content faster when you format your text using white space.

Moreover, the audience’s attention lasts longer when your post is presented in a way that’s convenient to the eyes as well as appealing to engage with,

And using white space helps achieve these goals.

๐Ÿฏ. ๐—จ๐˜€๐—ฒ ๐—ฒ๐—บ๐—ผ๐—ท๐—ถ๐˜€

Show some personality!

Be authentic with your content.ย 

Emojis make your discussion or the conversation expressive.ย 

But apart from helping you appear expressive, emojis also help your content stand out.

But don’t overdo them!

For instance, try using them to replace bullet points.

๐Ÿฐ. ๐—จ๐˜€๐—ฒ ๐—ต๐—ฎ๐˜€๐—ต๐˜๐—ฎ๐—ด๐˜€

Hashtags help you reach the maximum audience!

They also improve your SEO, amplify your brand, get your content found, and more.

Ideally, you should include around three hashtags in your post with the use of keywords that are most relevant to your business.

๐Ÿฑ. ๐—•๐—ฒ ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ๐—ณ๐˜‚๐—น

Why do you want to post on LinkedIn?

Do you aim to build trust, educate, or build brand awareness?

Stick to that purpose as you write the body of your content.

Make it clear and specific.

๐‘ถ๐’ƒ๐’”๐’†๐’“๐’—๐’† ๐’•๐’‰๐’†๐’”๐’† ๐’ƒ๐’†๐’”๐’• ๐’‘๐’“๐’‚๐’„๐’•๐’Š๐’„๐’†๐’” ๐’๐’ ๐’š๐’๐’–๐’“ ๐’๐’†๐’™๐’• ๐‘ณ๐’Š๐’๐’Œ๐’†๐’…๐‘ฐ๐’ ๐’‘๐’๐’”๐’•;

๐‘ป๐’‰๐’†๐’š ๐’˜๐’Š๐’๐’ ๐’‰๐’†๐’๐’‘ ๐’ƒ๐’–๐’Š๐’๐’… ๐’•๐’“๐’–๐’”๐’• ๐’‚๐’๐’… ๐’‚๐’–๐’•๐’‰๐’๐’“๐’Š๐’•๐’š, ๐’Ž๐’‚๐’Š๐’๐’•๐’‚๐’Š๐’ ๐’‚๐’๐’… ๐’†๐’™๐’‘๐’‚๐’๐’… ๐’š๐’๐’–๐’“ ๐’๐’†๐’•๐’˜๐’๐’“๐’Œ, ๐’‚๐’๐’… ๐’„๐’๐’๐’•๐’“๐’Š๐’ƒ๐’–๐’•๐’† ๐’•๐’ ๐’š๐’๐’–๐’“ ๐’Š๐’๐’…๐’–๐’”๐’•๐’“๐’š.

Keep crushing,