Do you know that LinkedIn recommends sharing 20 posts per month, which averages to about once per business day?
That makes sense, because most of the users on LinkedIn are usually active on this platform during the standard workweek.
But why is it recommended that you regularly create and publish content in the first place?
Well, if you donโt maintain an active presence on social media, your clients are likely to choose another business when searching for services like yours.
In this article, I’m going to share the five best practices on creating a LinkedIn post for your business.
๐ญ. ๐ฆ๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐ฎ ๐๐๐ฟ๐ผ๐ป๐ด ๐ต๐ผ๐ผ๐ธ
Start with a sentence that’s interesting, surprising, or promising.
You may write a compelling statement, anecdotes, or statistics.
Further, you may offer a value that your audience needs.
๐ฎ. ๐จ๐๐ฒ ๐๐ต๐ถ๐๐ฒ ๐๐ฝ๐ฎ๐ฐ๐ฒ
Users read and digest content faster when you format your text using white space.
Moreover, the audience’s attention lasts longer when your post is presented in a way that’s convenient to the eyes as well as appealing to engage with,
And using white space helps achieve these goals.
๐ฏ. ๐จ๐๐ฒ ๐ฒ๐บ๐ผ๐ท๐ถ๐
Show some personality!
Be authentic with your content.ย
Emojis make your discussion or the conversation expressive.ย
But apart from helping you appear expressive, emojis also help your content stand out.
But don’t overdo them!
For instance, try using them to replace bullet points.
๐ฐ. ๐จ๐๐ฒ ๐ต๐ฎ๐๐ต๐๐ฎ๐ด๐
Hashtags help you reach the maximum audience!
They also improve your SEO, amplify your brand, get your content found, and more.
Ideally, you should include around three hashtags in your post with the use of keywords that are most relevant to your business.
๐ฑ. ๐๐ฒ ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ๐ณ๐๐น
Why do you want to post on LinkedIn?
Do you aim to build trust, educate, or build brand awareness?
Stick to that purpose as you write the body of your content.
Make it clear and specific.
๐ถ๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐ ๐ณ๐๐๐๐๐ ๐ฐ๐ ๐๐๐๐;
๐ป๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐, ๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐.
Keep crushing,
Royan